I believe it's fair that Gin has gained the second place as the most used spirit in the world, since most brands consist of 6 to 10 different "botanicals", why they can apply a variety of taste to a drink that no other spirit is capable of.

Furthermore Gin is distilled 3 to 4 times thus most toxics (Congenes) dillutes - which leaves out hangovers.

Most bartenders all over the world competes about making fancy drinks, and several websites explain how to make new and classical Gin-drinks.

Since there is a big difference between Gin's you should concider closely which Gin you will match with the other ingredients; but most important for any drink is the taste, the temperature and the presentation!